The Role of the Media and Cyber Context in Adolescents’ Pursuit of Popularity
The Role of the Media and Cyber Context in Adolescents’ Pursuit of Popularity

Author(s): Michelle F. Wright
Subject(s): Media studies, Social psychology and group interaction, Behaviorism, Evaluation research, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: popularity; adolescent; cyber context; cyberbullying; cyber aggression; cyber prosocial behavior;
Summary/Abstract: Although adolescents have fully embraced digital technology, little is known about how such technology might be used as a tool to promote their popularity among their peers, and whether utilizing technology to become more popular relates to their cyber social behaviors. Furthermore, little attention has been given to whether the media’s encouragement of popularity-related activities has a role in adolescents’ cyber social behaviors. To this end, this study examined the media’s encouragement of popularity (i.e., social preference, perceived popularity) among adolescents and their usage of the cyber context to boost their popularity in relation to their cyber social behaviors. The participants were 817 seventh graders from the United States.

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