CONCEPT FOR IMPROVING COMPETITIVENESS OF ENTERPRISES IN BULGARIA
CONCEPT FOR IMPROVING COMPETITIVENESS OF ENTERPRISES IN BULGARIA

Author(s): Ivan Kochev
Subject(s): Economy, Geography, Regional studies, National Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitiveness; enterprises; technologies; economy
Summary/Abstract: Summary In the current conditions of globalization of the economy, the development of entrepreneurship and enterprises faces a number of current problems and future challenges. Some of the main characteristics of the external environment of enterprises are its strong instability and high dynamism, the continuous increase of competition in the sectoral and / or regional markets, the extremely rapid development of information technologies, leading to major changes in the conditions of competition. Manufacturing technological innovation and efficient financial management are already proving insufficient to achieve, sustain and maximize sustainable competitive advantages. Companies are developing and implementing various innovative approaches and tools to enhance their operations, with the ultimate goal of increasing competitiveness.

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