INNOVATIVE INITIATIVES CONTRIBUTING TO THE TRANSFORMATION OF BOTEVGRAD MUNICIPALITY INTO AN ATTRACTIVE TOURIST DESTINATION Cover Image

ИНОВАТИВНИ ИНИЦИАТИВИ ДОПРИНАСЯЩИ ЗА ПРЕВРЪЩАНЕТО НА ОБЩИНА БОТЕВГРАД В АТРАКТИВНА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ
INNOVATIVE INITIATIVES CONTRIBUTING TO THE TRANSFORMATION OF BOTEVGRAD MUNICIPALITY INTO AN ATTRACTIVE TOURIST DESTINATION

Author(s): Desislava Alexova
Subject(s): Social Sciences, Geography, Regional studies
Published by: Международно висше бизнес училище
Keywords: innovations; tourist destination; adventure multiathlon; wiki town; biosphere park
Summary/Abstract: Botevgrad Municipality has no experience and traditions in the development of tourism at the moment, but it has a potential that was studied in 2017 and thus the municipality laid the foundation on which to define its vision and integrated tourism policy, defining clear objectives and priorities for the sustainable development of tourism. The aim of this report is to develop innovative solutions for the sustainable development of tourism and the provision of a competitive tourist product through a research-based approach based on the situation analysis and recommendations related to the possibilities and constraints of the destination. Proposals for innovative adventure events have been made, guidelines for ecotourism supply related to the protected areas of the municipality and the possibilities for creating a biosphere park and a protected landscape, as well as creative communication solutions for the transformation ofBotevgrad Municipality into an attractive tourist destination.

  • Page Range: 65-82
  • Page Count: 18
  • Publication Year: 2018
  • Language: Bulgarian