MARKETING INNOVATIONS IN THE SMES IN BULGARIA AND ICELAND
MARKETING INNOVATIONS IN THE SMES IN BULGARIA AND ICELAND

EMPIRICAL STUDY ON CURRENT SITUATION

Author(s): Lina Anastassova, Atanas Luizov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: Bulgaria; the European Union; innovation; companies
Summary/Abstract: According to the World bank data, Bulgaria has one of the lowest levels of productivity in the European Union (large expenditure of resources, low cost efficiency etc.) and one of the reasons for this state is the weak innovation activity of the Bulgarian companies

• Details
• Contents