TÜRKİYE VE BOSNA-HERSEK’TE KREDİ KARTI ADLANDIRMALARI VE SLOGANLARI
DENOTATIONS AND SLOGANS FOR CREDIT CARDS IN TURKEY AND BOSNIA-HERZEGOVINA
Author(s): Yavuz Kartallıoğlu
Subject(s): Language and Literature Studies, Semantics, Pragmatics, Comparative Linguistics, South Slavic Languages, Turkic languages
Published by: Filozofski fakultet, Univerzitet u Zenici
Keywords: Bosnia & Herzegovina; Turkey; credit card; denotation; slogan
Summary/Abstract: In the present paper, the denotations and slogans used mostly for credit cards in Turkey and Bosnia-Herzegovina are analyzed in a comparative way, and strategies of denotations for the addressed mass are debated.
Book: ZBORNIK RADOVA VI MEĐUNARODNOG NAUČNO-STRUČNOG SKUPA "JEZIK – KNJIŽEVNOST – KULTURA"
- Page Range: 207-213
- Page Count: 7
- Publication Year: 2017
- Language: Turkish
- Content File-PDF