ЗА НЯКОИ АСПЕКТИ НА ИЗМЕРВАНЕТО НА ЦЕННОСТТА НА БРАНДА
ON SOME ASPECTS OF BRAND EQUITY MEASUREMENT

Author(s): Stanimir Andonov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: Brands; brand equity; methods and techniques for measuring brand equity
Summary/Abstract: The paper discusses the importance and significance of measuring brand equity for companies and consumers. It outlines the main methodologies for determining (measuring) brand equity and presents conclusions on the effectiveness of the models used and on their future development.

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