NAÏVE MEDIUM THEORIES: REPRESENTATIONS OF MOVING IMAGES AND PHOTOGRAPHY IN EVERYDAY THINKING Cover Image
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NAIV MÉDIUMELMÉLETEK: A MOZGÓKÉP ÉS A FOTOGRÁFIA REPREZENTÁCIÓI A HÉTKÖZNAPI GONDOLKODÁSBAN
NAÏVE MEDIUM THEORIES: REPRESENTATIONS OF MOVING IMAGES AND PHOTOGRAPHY IN EVERYDAY THINKING

Author(s): Melinda Blos-Jáni
Subject(s): Fine Arts / Performing Arts, Film / Cinema / Cinematography
Published by: Scientia Kiadó
Keywords: moving image; private visual media; home cinema
Summary/Abstract: The study is part of a larger anthropological inquiry of the visual media produced and viewed in private contexts. With the intent of the enlargement of point of views related to the scientific discourses about home videos and snapshots (private visual medias), using methods of the social representations theories, the author examines the ways in which visual media are represented in the common sense. The author examines often-used phrases of the everyday language, in which through comparison or metaphors experienced or seen events are associated with the representational model associated with moving picture. On the basis of these linguistic examples one can conclude that with comparisons like: "it was just like in the movies" we categorize impressions, events considering them as characteristic of these visual media. Metaphors like "it is worth being captured/filmed" – the popular, common notion of the moving picture appears as a model of the everyday experience. The second part of the study presents the qualitative conclusions of a research based on a survey form: the way in which concepts implicitly present in speech integrate into discourses and practices.

  • Page Range: 353-389
  • Page Count: 37
  • Publication Year: 2007
  • Language: Hungarian