ЕДНА ДИПЛОМА, ЕДИН БРАНД
ONE DIPLOMA, ONE BRAND

Education or something else

Author(s): Isidor Karadimov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: education; university; brand diploma student; qualification; implementation.
Summary/Abstract: We live in a time of reforms and structural changes in higher education. Academic communities face a number of challenges. Every third candidate student wants to study abroad. Bulgaria is second lowest share of public expenditure on education in the EU. The diploma is part of the brand of universities and. Image and public perception of a particular university reflects not only the choice of the student, but also the decision of the employer who to hire and what position. Successful brand university must provide: satisfaction, value and identity for services called Bulgarian higher education

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