Nationalism and Media in the Age of Globalization: Transformation of Identity through Linguistic, Cultural, Economic and Digital Dimensions
Nationalism and Media in the Age of Globalization: Transformation of Identity through Linguistic, Cultural, Economic and Digital Dimensions

Author(s): Irma Gabinashvili
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: nationalism; globalization; media studies; linguistic identity; cultural memory; georgia; journalism
Summary/Abstract: This paper analyzes the transformation of nationalism in the context of globalization, with a particular focus on Georgia as an illustrative case of identity renegotiation mediated through traditional and digital communication channels. Although globalization intensifies transnational information flows and introduces new cultural influences, national identity in Georgia remains resilient due to its strong linguistic, cultural, economic, and security foundations. Drawing on theoretical insights from McLuhan, Huntington, and contemporary cultural studies, this research argues that media—both legacy and digital—play a decisive role in reframing national identity. Through linguistic policies, economic development initiatives, security-oriented discourse, and emerging forms of digital activism, Georgian nationalism adapts to global dynamics while maintaining distinctive cultural markers. The rise of digital nationalism demonstrates how online platforms reshape civic participation and cultural representation. The findings indicate that nationalism and globalization function not as opposing forces but as interconnected processes that co-construct modern identity within the Georgian socio-political landscape.

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