От любопитство към конкурентно предимство: нагласи и практики за използване на изкуствен интелект в българските предприятия
From Curiosity to Competitive Advantage: AI Attitudes and Practices in Bulgarian Firms

Author(s): Deyan Yalamov
Subject(s): Economy, National Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: artificial intelligence; machine learning; curiosity; experimentation
Summary/Abstract: After the release of ChatGPT in 2022, artificial intelligence came to dominate discussions about the future of jobs, the role of universities, and the competitiveness of virtually every business. A review of academic studies and media-described cases (awards, case studies, interviews) supports the argument that before the mass emergence of large language models, companies tended to adopt AI solutions for rational reasons—seeking optimization, higher efficiency, and improved competitiveness—whereas afterwards curiosity and experimentation appear to be more stronger motives than before.

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