Интелигентна методика за повишаване репутацията на спортните клубове като средство за подобряване на финансовото им състояние
An Intelligent Method for Enhancing the Reputation of Sports Clubs as a Means of Improving Their Financial Condition

Author(s): Veselin Valchev
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Artificial Intelligence; Sports Financing; Reputation in Sports; Sports Management
Summary/Abstract: This report explores the role of intelligent technologies in the development and maintenance of reputation within sports organizations. The focus is placed on professional football clubs, with particular attention to the relationship between reputational capital and the financial standing of these entities. The analysis is grounded in the hypothesis that contemporary tools based on artificial intelligence (AI) can be strategically employed to influence key determinants shaping public perception of clubs. The study identifies a set of factors with direct impact on reputation and integrates them into an intelligent methodology built upon various AI-based instruments.

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