Бизнес модели и дигитална трансформация. Подходи и стратегии
Business Models and Digital Transformation. Approaches and Strategies

Author(s): Tsvetelina Andreeva
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital transformation; business models; strategic approaches
Summary/Abstract: The aim of this report is to explore the interconnections between digital transformation and business models, which are reshaping the business environment and require new approaches and strategies. Digital transformation is important for the modern business environment, encompassing aspects of business, technology, processes, corporate culture, and customer experience, requiring not only technological advancement but also strategic change. The methodology in studying the role of digital transformation combines a review of scientific literature with current practical research.

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