Доверието към журналистиката в условията на дигитална медийна среда
Trust in Journalism in the Digital Media Environment

Author(s): Dimitar Halachev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: journalism trust; digital transformation; media convergence; social media; news credibility; misinformation
Summary/Abstract: The digitization of the media environment is leading to profound transformations in the way journalistic content is created, distributed, and consumed. The development of social media, online platforms, and mobile technologies is creating a new media ecosystem characterized by a high degree of convergence among various communication channels. In this context, journalism no longer operates in isolation within traditional media institutions but is part of a dynamic, platform-mediated environment in which content circulates across different formats and audiences. These processes raise questions about trust in journalism as a key element in the functioning of the contemporary media system.

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