Диспозитивен анализ на социалните мрежи като нов икономически регулатор: Трансформация на медийните бизнес модели в дигиталния комуникативен контекст
Dispositive Analysis of Social Networks as a New Economic Regulator: Transformation of Media Business Models in the Digital Communicative Context

Author(s): Venelina Ivanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: dispositive analysis; social networks; economic regulator; media business models; algorithmic determinism; attention economy; journalistic product; platformization
Summary/Abstract: The economic architecture of contemporary journalism is undergoing a radical transformation under the pressure of global tech giants. Using the toolkit of dispositive analysis, this study deconstructs the mechanisms by which the algorithmic determinism of platforms like Meta and TikTok reshapes classical revenue streams. In the context of modern digital society, where attention is the primary currency, social networks function as new regulatory dispositifs, controlling not only the distribution but also the very market value of the journalistic product.

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