Factori de success în atingerea competitivtății și sustenabilității în noua eră digitală
Success factors in achieving competitiveness and sustainability in the new digital era

Author(s): Alina Suslenco
Subject(s): Economy, Business Economy / Management, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: competitiveness; sustainability; information technologies; digital era; digitization; digital transformation
Summary/Abstract: The paper represents a theoretical-methodological research of the factors that influence the approach to achieving competitiveness and sustainability in a new context, in the digital age. As companies currently operate in a difficult, dynamic and turbulent environment, being influenced by multiple external factors, companies must develop strategic competitive advantages that would support them in developing and increasing their competitiveness. Moreover, companies must carry out various studies that would help them identify the factors that would generate their success on the market. Thus, the purpose of the research is to research the success factors in achieving competitiveness and sustainability in the business environment. The research methodology is varied, focused on the use of multiple research methods, such as: analysis, synthesis, induction, deduction, abduction, qualitative research. As a result of the research carried out, we highlight the need for each company to successfully integrate information technologies, to integrate innovations in its activity, a fact that will help companies to become competitive and anchor their approach to achieving sustainability.

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