РОЛЯ НА РОУД ШОУТО ЗА УСПЕШНАТА РЕАЛИЗАЦИЯ НА ХОТЕЛИЕРСКИЯ ПРОДУКТ
ROLE OF THE ROAD SHOW FOR THE SUCCESSFUL IMPLEMENTATION OF THE HOTEL PRODUCT

Author(s): Desislava Kadiyska
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: product; road show; marketing communication
Summary/Abstract: This paper aims to provide information on the aspects of the hotel product, as well as the activities for its successful implementation. Emphasis is placed on the road show as a modern form of marketing communication and a tool for creating a positive reputation and improving the company's image. The elements essential for the successful implementation of this type of marketing event are examined, as well as the effects of their implementation.

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