ПРИЛОЖЕНИЕ НА ДИГИТАЛНИТЕ МАРКЕТИНГОВИ ИНСТРУМЕНТИ В ГОЛФ ТУРИЗМА
APPLICATION OF DIGITAL MARKETING TOOLS IN GOLF TOURISM

Author(s): Nefize Bozova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies, Green Transformation
Published by: Икономически университет - Варна
Keywords: golf; tourism; digital marketing; tools; market
Summary/Abstract: The study aims to analyze the positive effects of implementing digital marketing tools in golf tourism. The importance of digital marketing for the tourism industry is considered. The market of golf tourism and its expansion is evaluated. Different types of digital marketing tools are presented. Their use for the development of golf tourism is discussed. The advantages of the digital marketing for the promotion of golf tourism are presented. The author defends the thesis that digital marketing is of significant importance for the tourism industry and golf tourism could be positively influenced by implementing digital marketing tools in its activity.

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