ЛИЙД РЕКЛАМАТА – ИНОВАТИВЕН МАРКЕТИНГОВ ИНСТРУМЕНТ В ТУРИЗМА
LEAD ADVERTISING – AN INNOVATIVE MARKETING TOOL IN TOURISM

Author(s): Vesela Atanasova, Mira Djendova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: digital marketing; tourism industry; lead advertising; digital instruments; social media marketing
Summary/Abstract: In the last decade, digital marketing has become an integral part of the success of the tourism industry worldwide. From SEO strategies to social media presence, the way we communicate with tourists has changed significantly. Digital marketing allows us to reach potential guests in real time, regardless of their location. Its toolkit reaches new prospects through widely applicable digital advertising. Lead advertising is a social media marketing tool that allows you to effectively segment and filter the most potential customers. In this context, where consumers' attention spans are short, lead advertising is proving to be one of the most effective tools for generating potential customers (leads). It helps businesses collect contact information directly from the ad - without the user leaving the social network or platform they are on.

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