ПАЗАРЕН ДЯЛ И ИКОНОМИЧЕСКО ЗНАЧЕНИЕ НА ТЕНДЕНЦИИТЕ В СПОРТНИЯ ТУРИЗЪМ
MARKET SHARE AND ECONOMIC SIGNIFICANCE OF TRENDS IN SPORTS TOURISM

Author(s): Dimitar Dimitrov
Subject(s): Economy, National Economy, Business Economy / Management, Tourism
Published by: Икономически университет - Варна
Keywords: sports tourism; economic importance; sports industry; targeted policies; trends
Summary/Abstract: This study aims to analyse the dynamics of the global sports tourism market, which in 2022 registered significant growth, reaching 587.87 billion USD, and is projected to grow at a compound annual growth rate (CAGR) of 17.5% until 2030. The methodological approach of the study includes a combination of quantitative and qualitative methods, as well as a systematic analysis of the scientific literature, in order to comprehensively study the factors influencing the development of the sector. The analysis focuses on key determinants, including economic incentives, government policies and the increasing participation of women in professional sports. Particular attention is paid to the impact of the COVID-19 pandemic on the industry, as well as the recovery processes after the global crisis. The results of the study provide valuable guidance for the future development of the sector, outlining its main structural characteristics and trends. Sports tourism is establishing itself as a strategic economic segment with high potential for sustainable development, supported by global progress in the sports industry, technological innovations and targeted government policies.

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