УСТОЙЧИВ ТУРИСТИЧЕСКИ ОБРАЗ НА ОБЩИНА ВАРНА ПО ЛИНИЯ НА ПРОДАЖБИТЕ НА СПЕЦИАЛНИ СЪБИТИЯ
SUSTAINABLE TOURIST IMAGE OF VARNA MUNICIPALITY THROUGH SPECIAL EVENTS SALE GROWTH

Author(s): Hristina Santana, Vladimir Pernikov
Subject(s): Economy, Business Economy / Management, Tourism, Green Transformation
Published by: Икономически университет - Варна
Keywords: special events; tourist image; sustainability
Summary/Abstract: A key tool to increase the tourist attractiveness and create a sustainable tourist image of Varna Municipality is the development and raise of sale of special events – festivals, cultural events, sports competitions and business forums. The current study aims to follow the progress and analyze the number, type and importance of special events to frame a sustainable tourist image of Varna Municipality. The authors unite around the idea that they not only enrich the tourist experience, but also contribute to the economic growth, social development and environmental sustainability of the city. Good practices, challenges and opportunities for the development of event tourism will be examined, as well as their impact on the local economy, culture and society.

• Details
• Contents