ФЕНТЪЗИ ХОТЕЛИТЕ КАТО НОВА РЕВОЛЮЦИЯ В ХОТЕЛИЕРСТВОТО
FANTASY HOTELS AS A NEW REVOLUTION IN HOSPITALITY

Author(s): Galina Ilieva, Mirela Nikolova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: fantasy hotels; experience-driven; interactive world;, Arcane Spire
Summary/Abstract: As experience-driven tourism gains momentum, fantasy hotels are reshaping hospitality by offering immersive, story-based environments. This report examines Arcane Spire – Towers of the Sorcerers, a pioneering fantasy hotel concept that merges mythological themes with advanced technologies like augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and gamification. Moving beyond traditional themed accommodations such as Disney resorts and historic castles, Arcane Spire crafts interactive worlds where guests live personalized narratives through technology-activated quests and magical interactions. The study draws on the experience economy (Gilmore & Pine, 2002), escapism theory (Cohen, 1979), and narrative architecture (Jencks, 2011) to analyze how such innovations respond to the evolving expectations of travelers. Ultimately, the report highlights a paradigm shift: hotels are no longer passive spaces but transformative arenas where visitors assume active roles in unique, tech-enhanced adventures.

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