IT-SOLUTIONS AS A DRIVER OF SUSTAINABLE TOURISM DEVELOPMENT IN THE DIGITAL ECONOMY
IT-SOLUTIONS AS A DRIVER OF SUSTAINABLE TOURISM DEVELOPMENT IN THE DIGITAL ECONOMY

Author(s): Tetiana Tardaskina
Subject(s): Economy, Business Economy / Management, Tourism, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: digital economy; IT solution;, tourism; sustainability; innovation
Summary/Abstract: The article explores the theoretical foundations of integrating the concepts of sustainable tourism development and the digital economy, with an emphasis on the role of IT solutions as a catalyst for innovative transformation. The conducted analysis demonstrates that the implementation of IT in the tourism sector enhances the efficiency of ecosystem and cultural heritage preservation, creates new economic opportunities, and fosters the growth of the tourism industry. It is determined that digital platforms, mobile applications, and analytical tools ensure transparency, improve service quality, and increase stakeholder engagement. The objective is to analyze the role of IT as a key driver of sustainable tourism development in the context of the digital economy. The results may serve as a basis for effective strategies of digital transformation in tourism enterprises, integrating economic, environmental, and sociocultural objectives. The practical significance lies in identifying mechanisms for implementing IT solutions in the tourism sector.

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