Комуникационни стратегии за популяризиране развитието на деинституционализацията в България
Communication Aspects of the Popularization of the Development of the Deinstitutionalization in Bulgaria

Author(s): Petya Chakarova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: deinstitutionalization; social services; communication strategy; communication management; Bulgaria
Summary/Abstract: A new stage in the continuous process of deinstitutionalization in the Republic of Bulgaria is the establishment of municipal councils for social services. This is a new amendment to the Social Services Law. Unfortunatelly though, most citizens aren’t aware of the existence of such councils, which can be of great help to all social services recipients. The reason for this is the poor communication and the lack of any efforts on the part of the municipalities to promote the activities of the councils, as well as the not very active media coverage of topics related to the social services system in the country. The present report aims to develop a communication strategy to help publicize the work of the municipal councils for social services.

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