Различия в схващанията за комуникационната стойност на военния парад и клетвата в българската армия
Differences in Public Approaches for the Communication Values of Special Events as Military Parades and Oath Ceremonies in the Bulgarian Army

Author(s): Nickolay Chadarov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: military oath; army parade; public; value; message; tradition; attitide
Summary/Abstract: The report is based on two research studies among military servicemen fromthe Bulgarian army and civilians not connected to the armed forces. Both explorations are focused on the values, messages, traditions, and changes in the military oath ritual and army parades from a communication perspective. The research aims to clarify the modern communicative aspects of these special events in the army’s life and also to highlight the differences in the attitudes toward them by the inner and outer publics.

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