От концертни зали до livestream: Еволюцията на потреблението на музика в дигиталната ера
From Concert Halls to Livestream: The Evolution of Music Consumption in the Digital Age

Author(s): Nedelina Petkova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: art; COVID-19; culture during pandemic; musical festival; social media
Summary/Abstract: The article explores the transformative impact of the digital age and the COVID-19 pandemic on music consumption, arguing that these changes have not only changed the way music is accessed and enjoyed but have also permanently altered the landscape of the industry. It highlights how the pandemic has halted live music events, significantly impacting musicians, fans, and industry professionals. It looks at how the rise of live streaming is democratizing access to events, offering interactive and immersive experiences through advanced technologies such as virtual and augmented reality. Social media has played a crucial role in this transformation, facilitating virtual performances, promoting music, and fostering musical communities.

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