Приложение на обогатена реалност в книгоиздаването. Изследване на българския контекст
Application of Augmented Reality in Book Publishing. Research on the Bulgarian Context

Author(s): Monica Dimitrova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: AR books; augmented reality; book apps; book publishing; digital literature
Summary/Abstract: Augmented reality (AR) is a product of technological development withapplications in numerous industries, including literature and book publishing. The paper examines global trends in digital literature and AR books, on the one hand. On the other hand, it presents and analyzes the results of an author’s research among 29 Bulgarian publishers, conducted by a questionnaire. The key findings show that most of the respondents are familiar with the technology of augmented reality and the possibilities of its applicationto printed books, although the degree of presence of AR books in their portfolios is not that high. Three types of profiles were distinguished between the publishers regarding their attitudes towards digitization and technologization of books and reading: positive, neutral, and negative.

• Details
• Contents