Мотивация на креативния персонал в медийната организация
Motivation of Creative Staff in the Media Organisation

Author(s): Melani Simeonova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication sciences; creative staff; labour market; media; motivation; social networks
Summary/Abstract: The study aims to collect, process, and analyze data related to vacancies in organizations operating in the field of communication and information sciences and to analyze the requirements in these fields. The report aims to show the attitudes of companies looking to recruit in the affected areas, examine the demands and changes in the recruitment market given the increased influence of social networks, and analyzein-demand qualifications and job roles on social platforms.

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