Архитектура и уеб дизайн: сградите и градската среда във визуалното онлайн представяне на креативните квартали
Architecture and Web Design: Buildings and Urban Environment in the Visual Online Presentation of Cultural Districts

Author(s): Maria Ivanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: architecture; branding; buildings; creative districts; creative industries; cultural districts; urban environment; visual communication; web design
Summary/Abstract: The article discusses the visual online presentation of creative districts –urban zones where cultural and creative industries are being developed, which contributes to raising the quality of life in cities around the world. The research is focused on creative districts’ websites and especially on the significance of images of distinctive, representative pieces of architecture and other elements of the urban built environment in creative districts. Approaches and tendencies are defined according to 2 criteria: 1. Wherein the structure of the website is positioned images of architecture and/or images of other elements of the built environment: in the upper and first visible part of the homepage, under that zone of the homepage, only on internal pages of the website, etc.; 2. Whethergraphic means of expression (colors, shapes, lines) applied in the website are “borrowed” from buildings or other elements of the built environment, significant for the creative district, or not. The results received after analyzing a certain number of websites show that images of architecture and/or elements of the built environment are significant for both the visual identity and marketing of creative districts. These images are presented on the websites in several ways: through photographs, vector illustrations, but also as graphic means of expression – colors, shapes, lines, “borrowed” from buildings and elements of the urban environment that are specific and representative for the respective creative district.

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