Пропаганда в медиите (вчера и днес), устойчива на технологичните промени. Пример с в. L’Echo de Bulgarie (1913–1923)
Propaganda through the Mass Media (How It Used to Be and How It Is Today), which Has Survived Technological Changes: The Case Study Regarding the Newspaper L’Echo De Bulgarie (1913-1923) as an Example

Author(s): Velina Velinova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communicator; mass media; newspaper propaganda; politics; state; war
Summary/Abstract: Propaganda has always been an instrument of power. Powerful figures use mass media in order to form public opinion and keep their leading position in society. This article takes the newspaper L‘Echo de Bulgarie (1913-1923) as an example, which illustrates this tendency. Elites have been using newspaper propaganda long beforethe rise of electronic devices and social media. The core of the propaganda in the media realm has remained intact despite the technological revolution. Its goal is to create a power dynamic between communicators and recipients in which recipients are in a subordinate position. This structure is created by strategic messages delivered to recipients. The media, which serves as a propaganda channel, is usually created by the communicator in order to ensure his/her dominant political and social position. The newspaper, which has been used as a case study, is a typical example of this. It is an official political outlet of the rulingclass. The newspaper uses a plethora of propaganda techniques in order to cultivate social support for the inclusion of Bulgaria in three major wars: The Balkan War (1912-1913), the Second Balkan War (1913), and the First World War (1914-1918).

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