Economic Arguments in the Processes of (De)Legitimation of the Green Transition Policy: Two Cases from the Bulgarian Media Discourse
Economic Arguments in the Processes of (De)Legitimation of the Green Transition Policy: Two Cases from the Bulgarian Media Discourse

Author(s): Nikolay Baltov
Subject(s): Economy, Energy and Environmental Studies, Green Transformation
Published by: Институт за икономически изследвания при Българска академия на науките
Summary/Abstract: Economic arguments have a crucial role in the (de)legitimation of the green transitions. This article examines the economic debate on the European Green Transition in two Bulgarian online-based media outlets. The discourse analysis identifies sixteen economic story-lines. Nine of them are embedded within a strongly delegitimizing discourse that portrays the transition as a bureaucratized process leading to economic decline. Seven are organized around a discourse of inevitable economic transformation, which presents the transition not as a threat to the economy but as an opportunity for its modernization, emphasizing the benefits of renewable energy sources over the limitations of a fossil fuel-based economy. The study contributes by revealing the fundamental arguments underpinning the (de)legitimation of the green transition, as well as the logic of their unfolding.

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