БНР в интернет среда – влияние на видеоподкастите върху аудиторията
BNR in an Online Environment – the Effect of Video Podcasts on the Audience

Author(s): Alexandra Ilieva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: BNR; implementation of the mission of BNR; video podcasts
Summary/Abstract: The Podcast as a separate format has gradually become more and more popular in the Bulgarian National Radio network. This process was initiated back in2019 when “BETAgames” became the first-ever BNR podcast. The development of thepodcasts in the BNR network went through different stages, each of which implemented different technical and audiovisual solutions. At a certain point, the National radio started producing video podcasts that went above and beyond the scope of classic radio. These technological solutions to a very large extent influenced and shaped the way the audience accepted the new format. The article studies these different stages with a strong accent onthe implemented solutions and the feedback from the audience. In conclusion, the articlestudies the effect of the video podcasts on the level of fulfillment of the statutory mission ofthe Bulgarian public service radio.

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