Създаването на бранд идентичност на нова марка чрез онлайн дигиталната платформа 99designs
Creating a Brand Identity of a New Brand through the Online Digital Platform 99designs

Author(s): Aleksandra Dyankova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: brand; content; digital platform; identity; PR
Summary/Abstract: The report considers the online digital platform 99designs as an accessible and functional program for planning, creating, developing, and perfecting the brand identityof a product, brand, or campaign through the means of the Internet and the shared knowledgeof a collection of international marketing specialists and graphic designers. PR specialist and contractor work hand in hand in real time in all phases of the projects, bringingtogether ideas, modeling design, and reaching final content that is stylistically sustainedand embodies the idea in a real project. The development of a brand identity in a critically short period of time is possible, copyrights are protected, and the prices for the service aremuch lower than the competitive ones on the market. Knowledge, testing, and use of theinnovative 99designs platform leads to progress, expansion of impressions, experience, and work horizons not only of specialists in the field, but also of each one as a user. Theopportunity to work in an international competitive environment, already recognized and implemented by millions of users around the world, gives a sense of cosmopolitanism, community, and even greater value and significance to the content created. identity of a product, brand, or campaign through the Internet and the shared knowledge ofspecialist and contractor work hand in hand in real time across all phases of the project, bringing together ideas, modeling design, and reaching a final content that is stylistically consistent andspecialists and contractors work hand in hand in real time across all phases of the project, bringing together ideas, modeling design, and reaching a final content that is stylistically consistent and

• Details
• Contents