Exploring Spectators’ Satisfaction and Behavioral Intentions: The Case of World Rally Championship Croatia
Exploring Spectators’ Satisfaction and Behavioral Intentions: The Case of World Rally Championship Croatia

Author(s): Danijela Ferjanić Hodak, Oliver Kesar, Ema Roginić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: WRC Croatia Rally; Spectators’ satisfaction; Mega event
Summary/Abstract: This study focuses on the WRC Croatia Rally, currently the largest sporting event in Croatia. The purpose of this research was to assess spectators’ satisfaction with the event and their intention to revisit the event in the future. A total of 727 respondents participated in an online survey conducted in April 2024. The findings indicate that respondents were highly satisfied with the general appearance of the event, while the lowest-rated aspects were related to the sanitary facilities and the entertainment in the area. When evaluating the destination, respondents were satisfied with the friendliness of the hosts and the climate, while the main area of dissatisfaction was the price level. Importantly, most respondents expressed a strong intention to re-visit the event in the future. Overall, the research shows that visitor satisfaction is relatively high, though some areas could be improved to enhance the spectator’s overall experience.

• Details
• Contents