Digitalization and Its Influence on SMEs Performance in International Expansion: A Bibliometric Analysis
Digitalization and Its Influence on SMEs Performance in International Expansion: A Bibliometric Analysis

Author(s): Laura Benchea, Raluca Georgiana Robu, Ioan-Radu Petrariu
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digitalization; Internationalization; SMEs; Global scaling; Bibliometric analysis
Summary/Abstract: Given the rapid and complex shifts in the international business sphere, companies leverage advanced technologies, such as Artificial Intelligence (AI), cloud computing, or Big Data analytics, to optimize their operations, conduct businesses at the international scale, and, ultimately, to thrive in an increasingly complex and competitive business environment. Digitalization stands at the forefront of the process of integrating new technologies into business operations, being instrumental in how companies grow and expand internationally. Within this framework, the purpose of this paper is to explore the complex role digitalization plays in the international expansion of SMEs (with a focus on the strategic selection of the most appropriate entry modes), and their performance in scaling up, by capitalizing on new opportunities through cross-border market entry. The methodological approach consists of a bibliometric analysis - to assess the impact and productivity of research outputs, in order to identify trends and measure the influence of scholarly works related to digitalization and its effects on the internationalization of SMEs.

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