Leisure Constraints and Negotiating in Tourism: Case Study of Croatian Students as Solo Travelers
Leisure Constraints and Negotiating in Tourism: Case Study of Croatian Students as Solo Travelers

Author(s): Kristina Devčić, Ivana Tonković Pražić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Negotiation; Tourism; Consumer behavior; Statistic methods
Summary/Abstract: When deciding to consume a tourist service or product, tourists sometimes go through a process of negotiating with their perceived constraints. The sources of those constraints may be interpersonal, intrapersonal, structural or other, and they present a deterrent to making a decision. A tourist’s ability to successfully negotiate those constraints may be the deciding factor that determines whether one chooses to travel or not. This paper aims to add to the scientific literature on the constraint-negotiation process of tourists by investigating the constraint-negotiation strategies and processes of Croatian students when deciding about solo travel. The research was conducted using a structured questionnaire developed based on relevant literature and with a sample of Croatian students. Collected data was analyzed with different quantitative methods, using descriptive and inferential statistical analyses. The results point to the constraints Croatian students face when deciding to travel solo as well as negotiation strategies they use when trying to overcome those constraints. Recommendations for tourist business subjects as well as limitations and future directions for research are also presented in the conclusion of the paper.

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