Travel Trends Among Generation Z: A Focus on Knowledge-Based Sustainable Developmen
Travel Trends Among Generation Z: A Focus on Knowledge-Based Sustainable Developmen

Author(s): ANCA-LAURA ASANDULUI, Gina Ionela Butnaru, Cristiana Melinte
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Generation Z; Travel trends; Sustainable development; Knowledge
Summary/Abstract: In recent years, the impact of tourism on environmental degradation has intensified the focus on knowledge-based sustainable development, as research increasingly identifies tourism as a major contributor to environmental pollution and damage. This study explores Generation Z’s preference for naturebased tourism, a group known for their environmental consciousness. The present study aims to identify the travel trends of Generation Z youth in the context of sustainable knowledge-based development. Questionnaires were administered to students and masters from tourism-specialized higher education institutions, and structured interviews were conducted with representatives of institutions and organizations in the tourism sector. The research area is the North-East Region of Romania. Findings indicate a relationship between the travel preferences of young people towards natural settings and their awareness of environmental quality. Therefore, there is an increase in the awareness of natural values among young tourists of this generation and a growing involvement from institutions and organizations in the tourism sector. The study contributes to existing literature by identifying sustainable travel trends among Generation Z, analyzed from both the perspectives of young people, and representatives of institutions and organizations within the tourism sector.

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