ARTIFICIAL INTELLIGENCE AND DIGITAL GOVERNANCE: THE IMPACT OF EMERGING POLICIES ON BUSINESS TRANSFORMATION IN THE ERA OF BIG DATA AND MACHINE LEARNING
ARTIFICIAL INTELLIGENCE AND DIGITAL GOVERNANCE: THE IMPACT OF EMERGING POLICIES ON BUSINESS TRANSFORMATION IN THE ERA OF BIG DATA AND MACHINE LEARNING

Author(s): Carmen Toderașcu, Ștefan Ieronim
Subject(s): Politics / Political Sciences, Social Sciences
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: digital governance; public policy; Artificial Intelligence; Big Data; Machine Learning; digital transformation; algorithmic ethics; business environment;
Summary/Abstract: The accelerated digital transformation driven by Artificial Intelligence (AI), Big Data, and Machine Learning (ML) is fundamentally reshaping governance models and the dynamics of the business environment. This paper explores how emerging public policies, adopted at both European and international levels, influence decision-making processes, innovation capacity, and corporate competitiveness in the context of the new digital economy. Focusing on initiatives such as the EU Artificial Intelligence Act, the European Data Strategy, and digital ethics regulations, the study highlights their impact on organizational adaptability and sustainability. Using an interdisciplinary and practice-oriented approach, the research identifies both opportunities and challenges these policies pose for the private sector, especially regarding algorithmic accountability, data protection, and equitable access to technology. The findings offer policy recommendations for inclusive digital governance that supports innovation and business resilience within a regulated yet enabling framework.

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