БНР – Радио Благоевград в дигиталната епоха: Трансформации в условията на медийна конвергенция
BNR – Radio Blagoevgrad in the Digital Age: Transformations in the Conditions of Media Convergence

Author(s): Sofia Zlatanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media convergence; multiplatform; podcasting; Radio Blagoevgrad; regional radio
Summary/Abstract: This article explores the transformations occurring in BNR – Radio Blagoevgrad and the processes of media convergence in the contemporary digital environment. The main objective is to examine how the regional radio station adapts its structure and content to the new technological requirements. The methods used include observation of the online presence of the medium, content analysis of radio content in a multi-platform environment, and review of scientific literature. The analysis shows that Radio Blagoevgrad successfully integrates new media formats, such as podcasts, streaming, and social networks, while maintaining its essence as a regional media outlet. The main contribution of the study is in presenting a concrete regional example of the transition from traditional on-air radio to a multi-platform media environment reflecting the development of modern media.

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