Земеделието в комуникациите, медиите и образованието в парадигмата на новите технологии и изкуствения интелект
Agriculture in Communications, Media, and Education In the Paradigm of New Technologies and Artificial Intelligence

Author(s): Mirela Spasova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: agriculture; artificial intelligence; communications; education; farmer; media
Summary/Abstract: Agriculture is one of the main pillars of economic development and the social fabric of any society. As technology advances, the topic of agriculture is gaining new importance in communications, media, and education. Integrating AI into agriculture and communications has the potential to revolutionize the way food is produced and delivered, while improving the sustainability and efficiency of agricultural practices. In my article, I provide examples of the implementation of artificial intelligence in agriculture. For its part, the media plays an important role in promoting and understanding new technologies in agriculture. They provide a platform for discussing innovations, their benefits, and challenges. However, the reality is that the topic of agriculture is not often on the agenda of the mainstream media. This only happens when there is a problem in the sector; for example, a protest, a food issue, or a curious food story. The room presents examples of how the topic of agriculture does not make the agenda of the media and society. The study also examines the inclusion of artificial intelligence in agricultural education. This can undoubtedly help future farmers and agronomists to be better prepared for the challenges of modern agriculture. The findings show that agriculture is rarely present or completely absent from communications, media, and education. This, in turn, harms the audience by depriving them of information about one of the most important economic sectors.

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