Битка за читателско внимание: анализ на най-четените новинарски заглавия на bTV Новините
The battle for readers’ attention: analysis of the most read news headlines on bTV News

Author(s): Mityo Marinov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: online media; journalism; hard news; soft news; readers’ attention
Summary/Abstract: Internet users receive information easily, quickly, and everywhere, and online media are in constant competition with each other for readers’ attention. For the media, a large audience is important for financial survival and advertising revenue. Therefore, the question arises of how attractive but reliable news can attract readers. In this article, we analyze the most-read news stories over three years from one of Bulgaria’s largest and most reputable media outlets, btvnovinite.bg. The 36 news stories show a particular tendency for readers’ attention to be attracted mainly by hard news of a criminal nature.

• Details
• Contents