Медийното значение на алгоритмите
The media significance of algorithms

Author(s): Simeon Vasilev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; journalism; artificial intelligence; algorithms; digital transformation
Summary/Abstract: AI represents one of the dimensions of the media and digital transformation of society. The scale of the changes associated with AI creates not only technological, economic, legal, political, and ethical challenges, but also enormous media challenges. Despite the enormous media potential of algorithms, the media industry is deeply concerned about their impact on journalism and especially on news reporting. In order to eliminate contradictions not only in communication between humans and machines, but also to clarify the essence of media applications of artificial intelligence, it is necessary to update the terminology. The article argues about the media and cultural significance of algorithms, which raises fundamental questions. These questions require philosophically informed answers in order to highlight the importance of humans with their intelligence, spirituality, and culture.

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