PRECONDITIONS FOR ADEQUATE APPROXIMATION OF THE COMPANY VALUE
PRECONDITIONS FOR ADEQUATE APPROXIMATION OF THE COMPANY VALUE

Author(s): Tanya Panayotova
Subject(s): Economy, Business Economy / Management, Public Finances, Marketing / Advertising
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: Value; ROIC; Growth; Intangible Assets; Customer Lifetime Value
Summary/Abstract: In the modern economic environment, the awareness of owners and managers about the value of the company is an important precondition for its effective management. Determining the value is a complex process because it changes over the time and depends on many criteria. The assessment of the value is essential not only for the development of the individual enterprise, but also for the directions and growth rates of each industry and the economy as a whole. The purpose of this research is to determine the main components of value that should be managed. It is found that for the adequate approximation of the value of the company, it is necessary to consider the value of the “intangible assets”.

• Details
• Contents