THE APPLICATION OF SOCIAL NETWORKS IN CONTEMPORARY HUMAN RESOURCE MANAGEMENT
THE APPLICATION OF SOCIAL NETWORKS IN CONTEMPORARY HUMAN RESOURCE MANAGEMENT

Author(s): Marin Geshkov
Subject(s): Economy, Human Resources in Economy, Business Ethics
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: social networks; human resource management; employee performance management
Summary/Abstract: This paper explores the application of social networks in modern human resource management (HRM), highlighting how platforms and internal company networks are revolutionising HR practices. It delves into the role of social media in recruiting, employee engagement, training and performance management. The paper addresses challenges and risks, including privacy concerns, potential bias, and ethical considerations. Through case studies of organisations successfully using social media for HRM, the paper illustrates best practices and outcomes. Finally, it offers insights into future trends and recommendations for HR professionals to navigate the evolving digital landscape.

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