SOME IMPACTS ON THE MANAGEMENT OF THE NEW PRODUCT DEVELOPMENT PROCESS BY MACHINE MANUFACTURERS IN BULGARIA
SOME IMPACTS ON THE MANAGEMENT OF THE NEW PRODUCT DEVELOPMENT PROCESS BY MACHINE MANUFACTURERS IN BULGARIA

Author(s): Bozhana Stoycheva, Diana Antonova
Subject(s): Economy, Business Economy / Management, Business Ethics
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: management; innovation process; new products development; manufacturing industry
Summary/Abstract: The success of the new product and its development program is directly related to the effective management, planning, organization and control of influencing factors. The identification of these factors is a critical point in the management of the organization. The presented study examines the new product development process of machine manufacturers in Bulgaria. The aim of the authors is to identify factors that ensure market success of manufacturing enterprises through the study of methods, tools and practices for improving the management of the researched process. The results present data on the management process and the organization of the innovation process and reveal a small part of conducted research aimed at identifying influencing factors on the success of new products.

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