LEAN OPTIMIZATION’S ROLE IN DRIVING EFFECTIVE DIGITAL TRANSFORMATION IN PROJECT-BASED ORGANIZATIONS
LEAN OPTIMIZATION’S ROLE IN DRIVING EFFECTIVE DIGITAL TRANSFORMATION IN PROJECT-BASED ORGANIZATIONS

Author(s): Petya Dorovska
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: digital transformation; lean; process optimization; project-based organizations
Summary/Abstract: This paper examines the critical role of Lean optimization in successful digital transformation for project-based organizations. Adopting digital technologies often brings challenges like inefficiencies, waste, and misaligned goals. Lean principles – reducing waste, continuous improvement, and value creation – offer an effective framework to address these issues. Integrating lean methods with automation, AI, and data analytics enhances efficiency, decision-making, and sustainable growth. The paper presents an overview of such integrations, supported by case studies and industry examples. In doing so, it highlights the importance of aligning technological adoption with business objectives and process optimization. By applying Lean thinking to digital transformation efforts, organizations can not only streamline operations but also foster innovation and adaptability in increasingly dynamic market environments. This synthesis of Lean and digital strategies provides a roadmap for navigating the complexities of modern project management while maximizing long-term value and performance. The conclusion emphasizes that this synergy also mitigates common digital transformation challenges, ensuring better alignment between technology investments and strategic objectives.

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