Sustainable Growth, Digitalization and Artificial Intelligence in the Enterprise’s Business Analysis
Sustainable Growth, Digitalization and Artificial Intelligence in the Enterprise’s Business Analysis

Author(s): Rositsa Ivanova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: productivity; sustainable growth rate; financial stability; models for analysis
Summary/Abstract: At the end of 2023, the European Commission published the Annual Sustainable Growth Strategy 2024, which is based on four interrelated dimensions of competitive power, and namely: environment, productivity, stability and fairness. The object of study in this report are the four dimensions of competitive power being manifested both at macro- and at micro-level. The subject of study refers to the manifestation of the strategic dimensions of the competitive power of enterprises that operate in the national economy. To this end, the author presents models for analysis of: effective use of live labor – the indicator for productivity of labor; the enterprise’s sustainable growth rate; the enterprise’s financial stability. The effective management of the enterprise in compliance with the requirements for environmental-friendly business, for environment protection, for productivity increase, for achieving and maintaining financial stability, is an objective prerequisite for generating added value from operations, for improving the competitive power and income of enterprise’s staff, and thus, for improving the competitive power of the national economy, fair distribution of resources, increase of income and standard of living of the population in Bulgaria. The suggested models for analysis are coordinated with the opportunities for digitalization of enterprise’s business analysis. The report also highlights issues relevant to the use of artificial intelligence in the practice of the financial and business analysis of the enterprise’s activity.

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