Ролята на изкуствения интелект в стратегическото управление на здравните грижи
The Role of Artificial Intelligence in the Strategic Management of Healthcare Services

Author(s): Stanimira Tomova
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations, Policy, planning, forecast and speculation, Social Informatics, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: rtificial intelligence; strategic management; healthcare services; forecasting, efficiency
Summary/Abstract: This article explores the role of artificial intelligence (AI) in the strategic management of healthcare services, emphasizing its potential to transform systems into more efficient, sustainable, and patient-centered models. The research is based on a qualitative methodological approach, incorporating critical analysis of scientific literature, best practices from leading healthcare institutions, and international policies. It presents key AI tools that support managerial processes such as planning, forecasting, resource allocation, and performance evaluation. Best practices from hospitals such as Mount Sinai, Mayo Clinic, and Cleveland Clinic are analyzed, showcasing how AI is used for predictive analytics, optimization, and strategic decision-making. The main advantages of AI integration are outlined, including improved risk management, enhanced financial planning, and increased transparency. Additionally, challenges such as fragmented data, algorithmic bias, staff resistance, and infrastructure deficiencies are discussed. The article concludes by proposing a strategic approach based on collaboration, ethical regulation, and leadership to ensure the successful implementation of AI in healthcare services.

• Details
• Contents