От данни към действие: стратегии за превръщане на аналитични резултати в ефективни бизнес решения
From Data to Action: Strategies for Turning Analytical Insights into Effective Business Decisions

Author(s): Ivan Mitkov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: business analytics; managerial decision-making; data-to-action; organizational transformation; SMES (small and medium-sized enterprises)
Summary/Abstract: In a context of increasing digitalization, the ability of organizations to turn analytical insights into managerial action is a key strategic advantage. This paper examines critical enablers of this process through case studies of Vivacom and Telelink Business Services, applying the Gartner analytics maturity model. Key success factors identified include leadership commitment, data-driven culture, technological infrastructure, and interpretive skills. Practical recommendations are offered for both SMEs and large enterprises in Bulgaria, emphasizing the need for an interdisciplinary approach where data is the starting point – not the end – of a meaningful decision-making process.

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