Роля на проектното управление в условия на дигитална трансформация
The Role of Project Management in the Context of Digital Transformation

Author(s): Svetla Tsenova
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Social Informatics, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital transformation; agile project management; disruption; success factors; strategic drift
Summary/Abstract: The process of digital transformation (DT) has a significant impact on the way organizations operate and manage projects. This article aims to explore the role of project management in supporting and guiding digital transformation, drawing on both case studies from practice and current academic research from scholarly platforms such as Scopus, Elsevier, and ResearchGate. Both theoretical frameworks and practical aspects are analyzed to provide a comprehensive perspective on ensuring the smooth and effective implementation of digital transformation within organizations, with the goal of achieving optimal benefits for the economy, corporate social responsibility, and sustainable ecological development. In digital transformation processes of growing importance, science and practice strive to identify relevant success factors that can serve as leverage points for maximizing strategic advantages in modern organizational management. This follows the ancient saying attributed to Archimedes: „Give me a place to stand and a lever, and I will move the Earth“ (1) The success factors represent the fulcrum points, and (2) the skills of managers – the levers – which, through skillful project management and effective communication, transform traditional organizations into future-ready entities. This way, organizations are seen as being capable of overcoming the risks of strategic drift and harnessing disruptive change to their advantage.

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