Internationalization as a Strategic Factor of the Digital Transformation
Internationalization as a Strategic Factor of the Digital Transformation

Author(s): Simeon Lazarov, Mariya Tsolova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital transformation; organization; strategy; internationalization
Summary/Abstract: Digital transformation is rapidly and fundamentally reshaping organizations, yet strategic approaches to managing this transformation remain underexplored. This study investigates the role of internationalization as a strategic factor influencing the adoption of digital technologies within organizations. Utilizing data from Bulgaria collected through Eurostat’s „ICT Usage in Enterprises“ survey, the analysis reveals that organizations with higher levels of internationalization exhibit greater levels of digital transformation. These findings provide insights into how an organization’s strategic decision to expand into international markets affects its digital transformation. The study’s contributions are towards: enhancing the understanding of organizations’ digital transformation strategies; supporting organizations in aligning their digital transformation initiatives with their internationalization strategies and offering a foundation for future comparative studies of business organizations across Europe.

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